Episode 6: Going Deeper than the Logo

Dugan and Dame Podcast - Going Deeper than the Logo with Joe Ciaramella



Vaughan & Angela sit down with their partner, Joe Ciaramella, to discuss how the Dugan & Dame brand started with help from a creative pro. 


Listen out for: 

  • Learn about the guy who makes Dugan & Dame pretty and our brand come to life.
  • How a brand is more than a logo - it's the sum of its parts.
  • The importance of someone who understands branding to be on your team, especially with start-ups.
  • Process of starting a creative brief.
  • Why failure is high with those who think they can do it all themselves and running the risk of imposter syndrome.
  • Are online services worth it?
  • Discussing budgets up front and discovering the value of your brand.
  • Importance of brand consistency and how you make the consumer feel.
  • The 3 second rule.
  • Open constructive communication and how it can keep you afloat.

Like this episode?
Subscribe to our Podcast on iTunes and Spotify

Tag us @DuganAndDame on Instagram or Facebook